As the American College of Chest Physicians continues to evolve and advance, so does the need to communicate these changes to the clinicians ACCP serves – worldwide. That is why the College’s logo and visual identity system have a new appearance, which was launched at CHEST 2013 and reflected in the updated cover of this issue of CHEST Physician.
It’s not unusual for an organization to update its logo from time to time, to keep it contemporary. Consider how both the NFL shield and AT&T logo have evolved over the years.
The American College of Chest Physicians logo – last updated more than 10 years ago, featured a heart and lungs, plus the color red, typically identified more closely with cardiac issues than with pulmonary, critical care, and sleep medicine. The organization’s new logo features bold new colors plus an updated symbol of a chest, while keeping what was most familiar about ACCP’s identity – the word CHEST.
"Often referred to as CHEST by clinicians, ACCP is a trusted and essential connection for our members," stated Paul Markowski, Executive Vice President and CEO. "We desired a strong identity that readily distinguishes us as such."
The new symbol represents a chest and illustrates connectivity and the gathering of international experts in a genuine, collaborative exchange of ideas and knowledge. The new color palette is current, fresh, and vibrant, reflecting ACCP members’ forward-looking approach to the work they do. Both the symbol and the CHEST signature are clean and bold, strong marks that mirror ACCP’s commitment to transparent and relevant communications, building on the trust chest medicine experts have in the CHEST brand.
Beyond the CHEST annual meeting and CHEST Physician, over the next several months clinicians can expect to see ACCP’s new visual identity applied to the College’s educational courses and products, to Web and social media sites, as well as to the journal, CHEST. The new logo also is being adopted by The CHEST Foundation and CHEST Enterprises, helping to strengthen the organization through consistent branding.