Social media is a broad term that can include many types of “media.” Broadly speaking, media may be defined as “tools used to store and deliver information or data,” and social media is “media disseminated through social interaction.”1 So social media is more than just Twitter or Facebook posts, it includes all sorts of socially interactive information exchange. Kaplan and Haenlein described 6 types of social media (see Table 1).2 A similar social media organizational structure is used on the HowTo.gov site, a US government Web site best described as a resource to help government workers deliver a better customer experience to citizens (see Table 2 for a glossary of social media terms3).
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