News

Ads Seek to Boost HIV Vaccine Trials


 

To boost recruitment for its HIV vaccine trials and to dispel vaccine myths, the National Institute of Allergy and Infectious Diseases will air TV commercials in the 14 U.S. cities with the largest concentrations of the most-affected demographic groups.

The youth- and community-targeted ads are part of the agency's new “Be the Generation” campaign. For more information, go to www.bethegeneration.org

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