The taste of deprivation
At one time or another, you’ve probably seen someone who was pretty much physically attached to his or her phone and wondered about the owner’s personal priorities and where the phone fit into them.
Wonder no more.
Terry Rudd/MDedge News
In a study conducted at the University at Buffalo (N.Y.), 76 students were deprived of food for 3 hours and their smartphones for 2 hours, and then given a computer task that would earn them a serving of their favorite snack or use of their phone. To make things more interesting, the amount of work needed to earn food or phone time increased as the subjects completed their tasks.
“We knew that students would be motivated to gain access to their phones, but we were surprised that, despite modest food deprivation, smartphone reinforcement far exceeded food reinforcement,” lead investigator Sara O’Donnell said in a written statement.
Recruiting subjects for the next step in this line of research – choosing between phones and breathing – could get a little tricky. But we have to admire the creative solution that got one participant disqualified from the current study: He tried to eat his phone.
