Business of Medicine

Hitting a Nerve

What’s in a drug name?

Brand names are generally shorter and easier to type, spell, pronounce, and remember than generic names....

Hitting a Nerve

Circadian curiosities

For all we do in our every day lives, the brain does things on autopilot that we don’t even think about.

Hitting a Nerve

What would you do if ... ?

Being a doctor, and the desire to help others, becomes so ingrained into our personalities, and is such a central part of who we are, that it’s...

Opinion

Morning PT

Now more than ever, I feel we have to be physically fit to deal with a physicians’ day’s work.

Managing Your Practice

Evolve your website

Many potential patients are searching for your services online, so your website cannot be an afterthought.

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