In a study that analyzed Twitter data from 5 American Headache Society (AHS) conferences held from 2014 to 2016 using their respective hashtags, AHS conference discussions featured a small group of accounts creating the bulk of the content, with individual medical professionals and host organizations generating the largest shares of tweets and mentions while host organizations and other individuals produced the most impressions. Researchers gathered data on numbers of tweets, impressions, participants, and mentions during a 10-day period surrounding each conference, as well as samples of Twitter accounts participating. They found:
- 19,936 tweets were generated across the 5 conferences.
- 58% of tweets were created by the top 10 participating accounts in each conference, which were primarily individual medical professionals and host organizations.
- 75% of impressions generated across the 5 conferences came from the top 10 participants in each.
- An average of 331 accounts participated in each conference.
- #migraine usage during conferences showed a significant increase from baseline in number of tweets.
Callister MN, Robbins MS, Callister NR, Vargas BB. Tweeting the headache meetings: Cross-sectional analysis of Twitter activity surrounding American Headache Society conferences. [Published online ahead of print March 20, 2019]. Headache. doi:10.1111/head.13500.