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5 ways to wake up your Web site
Your Web site should work for you. Implementing these steps will bring you closer to having a true online patient conversion system.
Ron Romano and Neil H. Baum, MD
Mr. Romano is President of www.YourInternetDoctor.com and CEO of Instant Marketing Systems. He co-authored The Internet Survival Guide for Doctors (2014, Instant Marketing Systems) and No B.S. Direct Marketing (2006, Entrepreneur Press) and contributed to the Walking with the Wise series (2004, Mentors Publishing). He is an Internet marketing consultant, speaker, and creator of “The Implementation Blueprint System.”
Dr. Baum practices urology in New Orleans, Louisiana. He is Associate Clinical Professor of Urology at Tulane Medical School and Louisiana State University School of Medicine, both in New Orleans. He is also on the medical staff at Touro Infirmary in New Orleans, and East Jefferson General Hospital in Metairie, Louisiana. He is the author of several books, including Social Media for the Healthcare Professional (2012, Greenbranch) and Marketing Your Clinical Practice: Ethically, Effectively, Economically (4th edition, 2009; Jones & Bartlett).Dr. Baum is a Contributing Editor for OBG Management.
Mr. Romano reports that he is CEO of Instant Marketing Systems, which provides consulting advice, marketing plans, and Internet marketing services for businesses and medical practices. Dr. Baum reports no financial relationships relevant to
this article.
2. Voice recognition software
Speech recognition is the ability of a machine or program to identify words and phrases in spoken language and convert them to a digital format. This tool can help you generate clinical notes and charting without having to stop and type into a computer. This can enhance your interactions with patients by freeing you from the computer during examinations and counseling and allows you to look at the patient and not at the computer.
According to data from June 2000, approximately 5% of physicians used speech recognition to generate text in their offices.4 A white paper from 2008 found that approximately 20% of physicians are using more advanced, more reliable voice recognition technology and saving both time and money.5 This report cited 2007 data showing that:
The voice recognition software used in Dr. Neil Baum’s office is Dragon Medical Practice Edition 2 (www.dragonmedicalpractice.com). Dragon requires a good processor and a minimum of 4 gigabytes of RAM and will run with VMware, Boot Camp, Parallels, and other programs for Mac users. The software contains 80 subspecialty medical vocabularies and is easy to install. After a few minutes, the program learns how you speak and will understand you well with remarkable accuracy. However, to get the greatest benefit from the technology, you will need to invest in training, implementation, and workflow services to allow you to use the program to its full potential in record time.
Dr. Baum uses The Dragon People voice recognition software (www.thedragonpeople.com).
Although voice recognition software can reduce or eliminate transcription costs, improve documentation time, and boost the quality of medical notes, it is critical that you investigate how a particular program fits with your EHR prior to purchasing it—and a salesperson may try to gloss over this issue. In addition, the more you use voice recognition instead of checking off pull-down boxes for your clinical notes, the more difficult it will be to mine your data for quality metrics and pay-for-performance information. For that reason, voice recognition technology may be strongly discouraged by your employer or governing organization.
3. Online lab result reporting
TeleVox’s automated lab results (www .televox.com/lab-test-results-delivery) allow physicians or staff to assign lab result messages quickly and easily with the click of a mouse. Patients call an 800 number or use an Internet connection to retrieve their results, using a unique PIN to ensure privacy.
Practices that implement this technology see immediate improvements in 3 areas:
4. Automated wait-time notification
The most common complaint patients have about their health care experience is the excessive wait times they often experience. Now there are technologies that can provide automated information to let patients know how long they will have to wait to be seen.
A program such as MedWaitTime (www.medwaittime.com) can alert patients about the estimated wait time at a cost of approximately $50 per month per physician. Patients access the service for free.
In addition, many EHRs include practice management features to notify the staff and physician whether he or she is on time. These features may include a tie-in to alert patients as well.
The bottom line
Carefully selected technological tools have much to offer busy clinicians. By ensuring that your practice Web site is mobile- friendly, you stand to attract new patients. And the time you save with voice recognition software and computerized lab test result notification can allow you to spend more time with your patients. It can also help eliminate the lag in your patient schedule, keeping the women in your waiting room happy. Remember, a happy patient means a happy doctor!
Share your thoughts! Send your Letter to the Editor to rbarbieri@frontlinemedcom.com. Please include your name and the city and state in which you practice.
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