If we do it right, it will go viral. It will spread. What I want is for your kids to say, "I need that game!" We don’t need to shove health at people, we want them to grab it and take it.
At some point, kids are not going to have computers. Desktops are dying. Mobile phones are the way to reach them, especially in low-income and minority and rural communities.
We have the tools, we have the information, and we have the skills to make this happen. This is our goal in the 21st century.
Dr. Nilsen is a health scientist administrator at the Office of Behavioral and Social Sciences Research, National Institutes of Health, Bethesda, Md. She reported having no financial disclosures. Dr. Nilsen gave these comments at the annual meeting of the Society of Behavioral Medicine in San Francisco. The views expressed in this article are those of the author and do not necessarily reflect the position or policy of the National Institutes of Health or any other author-affiliated organizations.