WASHINGTON — Search engine giant Google has joined software giant Microsoft in an attempt to revolutionize health care information technology, one patient at a time.
Google launched Google Health this spring with an aim of establishing itself as the leading repository of personal health records (PHR). Google is also positioning itself as a primary clearinghouse for clinical information, self-care tools, and provider ratings to help patients make educated health care decisions.
Google Health emerged just as the smoke began to clear from Microsoft's launch of its own HealthVault PHR platform last fall.
Acting on their view of individual patients, not health care systems, as the primary locus of change for health care information technology, both companies provide individuals with secure, user-friendly systems for aggregating all of their health care records, data, diagnostic images, laboratory results, and medical histories. They hope to put an end to the fragmentation, duplication, and lack of portability that characterize paper-based health record keeping.
Executives at both HealthVault and Google Health said that they believe digitally enabled patients will help push more doctors to implement electronic health records systems in their offices.
Todd Wiseman, head of Google's Federal Enterprise Team, says the creation of Google Health was a natural move. “We now have more than 1 billion people worldwide using Google every day. Google is the No. 1 search engine for health information, and health topics are a top search category for Google,” he said at the fifth annual World Health Care Congress.
Google Health can automatically import physician reports, prescription history, and lab results. Eventually, it will enable people to schedule appointments, refill prescriptions, and employ personal health and wellness tools, Mr. Wiseman said.
“We don't have any plans for ads within the Google Health product,” Mr. Wiseman said. “We see it as a way to drive more Google search traffic.” The search returns, of course, will arrive with ads and sponsored placements (just like every Google search), but he stressed that the PHR side of things will remain free of commercials.
Google is currently running a pilot field test of the Google Health system in partnership with the Cleveland Clinic. “We're 2 months into that, and we have 1,600 Cleveland Clinic patients storing their PHRs right now. This will go up to about 10,000. We're testing the process of data sharing in a live clinical-care delivery setting, with real patients and real doctors. The goal is simply proof of concept.”
Mr. Wiseman pointed out that Google has significant advantages over other companies vying for a piece of the evolving PHR market. For one, the company is wholly independent and not tethered to any health care plan or provider system, so a Google Health PHR is completely portable. Users would be able to access their records even if they change health plans, jobs, or even countries.
Mr. Wiseman stressed that, as a company, Google is a neutral stakeholder as far as how someone uses his or her PHR, which is different from PHR systems tied to specific health plans. “We stand by the user and the user only.”
Google has one more major advantage: massive data storage capacity.
“We can store and manage a lot of data,” Mr. Wiseman said, noting that Google already gives its Gmail users six gigabytes of e-mail storage capacity. “That's a lot. And when you think about storing x-rays, MRIs, and other things like that, there will be a big need for memory.”
Google Health essentially is head-on competition for Microsoft's HealthVault, which has been up and running since last fall. While Microsoft has been involved in health care IT solutions for hospitals and health plans for more than a decade, its PHR efforts are fairly new, said George Scriban, senior product manager for HealthVault.
In an interview, Mr. Scriban said HealthVault, which is also free to consumers, tries to solve one of the most frustrating health issues for ordinary people: fragmentation. “Fragmentation of delivery of care has a lot to do with fragmentation of someone's health care identity. Everybody's health care identity is spread around in little slices in different sectors. The employer has some information, various doctors have others, hospitals and payers and pharmacies have still others. The ideal is to have all one's information presentable and portable and useful to any and all providers,” Mr. Scriban said.
Essentially, HealthVault is a consumer-controlled hub for gathering and controlling information from various sectors of a person's “health care ecosystem.”
Mr. Scriban said that he understands that some physicians get nervous at the thought of patients in control of their own medical records. But he believes that systems like HealthVault and Google Health are really just systematizing what already happens informally.