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New crayons reflect the global palette of skin tones


 

After more than 8 months of development, Crayola is ready to release a set of specially formulated crayons that are “designed to mirror and represent over 40 global skin tones across the world.”

hands and Crayola World logo crayons Crayola

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” CEO Rich Wuerthele said in a written statement.

Box of Crayola Colors of the World crayons Crayola

The company partnered with a cosmetic industry foundation-color expert to create “colors that step down from light to deep shades across rose, almond, and golden undertones, resulting in a 24 global shade palette that authentically reflects the full spectrum of human complexions,” according to Crayola’s statement. The 24- and 32-count Colors of the World packs will start reaching stores in July. The pack of 32 crayons includes the 24 skin colors along with 4 hair and 4 eye colors.

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