• Create traffic and potential referrals to your practice website. As mentioned earlier in the column, linking tweets to posts is another way to introduce potential patients to your practice via your website. Satisfied patients may retweet your tweets, too.
Are you on Twitter? If so, do you like using it? Has it been helpful to you? Let us know. And if you follow me on Twitter (I’m @dermdoc), I’ll follow you back.
Dr. Benabio is a partner physician in the department of dermatology of the Southern California Permanente Medical Group in San Diego and a volunteer clinical assistant professor at the University of California, San Diego. Dr. Benabio is @dermdoc on Twitter.