OBJECTIVES: Immunization rates for influenza and pneumococcal vaccines among the elderly (especially minority elderly) are below desired levels. We sought to answer the following 4 questions: (1) What factors explain most missed immunizations? (2) How are patient beliefs and practices regarding adult immunization affected by racial or cultural factors? (3) How are immunizations and patient beliefs affected by physician, organizational, and operational factors? and (4) Based on the relationships identified, can typologies be created that foster the tailoring of interventions to improve immunization rates?
STUDY DESIGN: A multidisciplinary team chose the PRECEDE-PROCEED framework, the Awareness to Adherence model of clinician response to guidelines, and the Triandis model of consumer decision making as the best models to assess barriers to and facilitators of immunization. Our data collection methods included focus groups, face-to-face and telephone interviews, self-administered surveys, site visits, participant observation, and medical record review.
POPULATION: To encounter a broad spectrum of patients, facilities, systems, and interventions, we sampled from 4 strata: (1) inner-city neighborhood health centers, (2) clinics in Veterans Administration facilities, (3) rural practices in a network, and (4) urban/suburban practices in a network. In stage 1, a stratified random cluster sample of 60 primary care clinicians was selected, 15 in each of the strata. In stage 2, a random sample of 15 patients was selected from each clinician’s list of patients, aiming for 900 total interviews.
CONCLUSION: This multicomponent approach is well suited to identifying barriers to and facilitators of adult immunizations among a variety of populations, including the disadvantaged.
- An increase in adult immunization rates requires individualized interventions that account for the organization and culture of each family medicine practice.
- Assessment of the characteristics of a practice depends on a thorough investigation of provider and patient knowledge, attitudes, beliefs and practices regarding immunization.
- The PRECEDE-PROCEED framework using the Awareness to Adherence and Triandis models creates useful theoretical models for evaluating the characteristics of family medicine practices.
- Typologies developed from this procedure may help to simplify the process of characterizing practices and developing individualized immunization interventions.
Together, influenza and pneumonia are the sixth leading cause of death. Each year, influenza causes approximately 20,000 deaths, and pneumococcus causes approximately 500,000 cases of pneumonia, 50,000 cases of bacteremia, and 3000 cases of meningitis.1,2 African Americans experience approximately twice the rate of invasive pneumococcal disease as whites.3,4
Despite the burden of disease and the availability of vaccine guidelines,1,2,5-7 vaccination rates are only modest, though they are slowly rising. In 1997, only 65% and 45% of persons 65 years or older reported receiving influenza and pneumococcal vaccines, respectively.8 Influenza vaccination rates were lower for persons of Hispanic (58%) and non-Hispanic black (50%) origin than for non-Hispanic whites (67%). Pneumococcal vaccination rates were 34% for Hispanics, 30% for non-Hispanic blacks, and 47% for non-Hispanic whites.8
The low rates are surprising, given that there is an abundance of literature reporting successful interventions for increasing immunization rates.9,10 In a meta-analysis, system-oriented interventions (eg, standing orders for nurses) resulted in pooled rate increases of 39% and 45% for influenza and pneumococcal vaccines, respectively.9 Patient-oriented strategies (eg, postcard reminders that influenza or pneumococcal vaccine was due) resulted in increases of 12% and 75%, respectively. Provider-oriented strategies (eg, chart reminders) resulted in increases of 18% and 8%, respectively, for influenza and pneumococcal vaccines.9
Causes of low immunization rates
Although immunization rates are slowly increasing, why have they not risen more, given the evidence of effective interventions? We believe that there are 4 primary reasons why many clinical practices have not successfully applied research findings to improve adult vaccination rates.
First, offices are complex systems with idiosyncratic organization structures and values. They tend to accept changes when they are congruent with the organization’s goals and culture. Most previous efforts at intervention treated practices uniformly, with a “one size fits all” approach.2,11 However, data from the Direct Observation of Primary Care Study reveals a wide variety of patients and problems.12-14 Several authors have recommended tailoring interventions to match the organizational structure, office culture, and individual physician philosophies and practices as a means of increasing the likelihood of success.11,12,15,16
Also, patient beliefs about adult vaccination are varied and include racial and ethnic diversity as well. Significant percentages of the elderly report lack of awareness of the need for immunizations (19% for influenza vaccination and 57% for pneumococcal vaccination).17-19 Among racial groups, non-Hispanic blacks were least aware of the need for these vaccines, followed by Hispanics and non-Hispanic whites.17 Concern that vaccination may actually cause disease17,20 and fear of the pain of injection and/or needles17,21,22 lead many to decline vaccination. Although serious adverse events due to vaccination are rare, media attention to them increases public awareness of their occurrence and may contribute to fear of adverse reactions.17,20-23