Does Pay for Performance Have the Right Stuff? : If a physician thinks the measure is good, putting money behind it will speed quality improvement.

“I asked all of the doctors if they'd take on two more patients a day. That's a long day, but I gave them two tickets to a movie theater for Christmas,” Dr. Bangasser said.

All but two physicians took on the extra patients. “This meant that over 60 physicians saw an extra 120 patients per day,” he said.