The Food and Drug Administration's Center for Food Safety and Applied Nutrition has launched a public education program, branded “Spot the Block,” that encourages “tweens” (youth aged 9-13 years) to read the “Nutrition Facts” block on food labels in order to make more healthful food choices. The campaign, which uses online announcements featuring television cartoon characters, can be accessed at www.cfan.fda.gov/∼dms/spotov.html